About

 

Granola Girl Outfitters begain in 2024 in Portland, Oregon - born from a love of nature, art and all things cozy. After six years in hospitality, Caitlin Tobey felt the pull to slow down and create something from the heart: a brand for women who find peace in the woods, and want to bring that feeling into their home.

Each piece Caitlin creates is inspired by the outdoors- the quiet trails, the smell of pine, the way light filters through the trees. Her hope is that her art reminds you to pause, breathe and bring a little bit of that natural beauty into your home and daily life. Everything is made in small batches to stay intentional and kind to the planet.

Caitlin wears plenty of creative hats- from making sterling silver jewelry (a skill she picked up back in high school) to watercolor painting, digital design, photography and drawing. Lately, she's fallen in love with block printing, carving her own stamps from scratch. You can follow along on her YouTube Channel as she shares her art & small business journey.