About

Welcome to Granola Girl Outfitters, a brand that began its journey in the vibrant city of Portland, Oregon, in 2024. What started as a spark of creativity has grown into a story woven with passion, perseverance, and an enduring love for nature and the outdoors.

Meet our founder, Caitlin Tobey—a creative soul with an entrepreneurial spirit and a deep connection to nature, art, and dogs. Granola Girl Outfitters sprouted from Caitlin’s desire to craft more than just products; she wanted to create a lifestyle brand that empowers women to embrace their individuality and connect with the great outdoors.

At Granola Girl Outfitters, we’ve evolved beyond clothing to offer an ever-growing collection of nature-inspired treasures. From art prints, stationery, and trinkets to handmade jewelry and unique gifts, every piece is designed to bring a touch of the outdoors into your everyday life. Each creation is a reflection of Caitlin’s passion for sustainability and her belief in celebrating life’s simple, beautiful moments.

This is more than a brand; it’s a community. A space where shared values of authenticity, creativity, and a love for nature unite. It’s an invitation to rediscover the extraordinary in the everyday and to celebrate the joy found in trails, forests, and starry skies.

Join us on this journey of self-discovery and connection. Whether it’s through a charming print, a handmade trinket, or a simple sketch on a free coloring page, know that each offering is infused with the spirit of adventure and the warmth of shared stories.

Granola Girl Outfitters—where creativity meets nature, and every purchase becomes part of a journey that transcends the ordinary.